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The Sustainability of Group-Buying Sites Utilization by Merchants

This 21 page paper looks at the value of group buying sites such as Groupon and LivingSocial from the perspective of the merchants that offer the deals. The paper outlines the keys to success and identities the challenges as well as the potential advantages and disadvantages. The aim of the paper is to determine whether or not the group buying sites provide a sustainable business model for firms looking to increase their customer base. The bibliography cites 20 sources.

Filename: TEgroupon.doc

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