Free Research Paper Do Customers in Different Markets Have The Same Needs But Different Wants?

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Do Customers in Different Markets Have The Same Needs But Different Wants?

This 3 page paper considers the argument that firms need to gather local knowledge as consumer needs may be the same in all markets, but their wants are likely to differ. The potential reasons behind the development of different wants are examined and an example of a firm that had to adapt to different wants is discussed. The bibliography cites 4 sources.

Filename: TEwants1.doc

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