Premium Ice Cream Regulation Analysis (Ben & Jerry's Homemade)
A 14 page paper discussing Ben & Jerry's performance under the FDA rules addressing fat content of foods and what constitutes 'all natural' status. Ben & Jerry's Homemade, Inc. was founded in 1977 and added some lower-fat options in the late 1980s and early 1990s that never were greatly successful for the company. Market sentiment has shifted as consumers increasingly come to understand that it is overall fat intake that is of greatest importance to their health, with the result that there has been strong growth in the industry. The paper includes recommendation for Ben & Jerry's to remain on their prior course of promoting good-tasting although high-fat superpremium ice cream. One table; bibliography lists 11 sources.
Filename: KSBenJer.rtf
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