Free Research Paper Ethnic Dialects Used in Television Commercials

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Ethnic Dialects Used in Television Commercials

This 5 page report discusses the use of ethnic dialects in common television advertising and what it says about advertisers’ attempts to sell a product through the communication of commonality (people just like those in the viewing audience buy a certain product) or certain ideals (the very “best” people prefer this brand over that brand). In addition, as cultural and racial diversity has become more acceptable in American society, it has also become more popular or “chic” to present a product as having the hallmarks of uniqueness or that diversity. No secondary sources.

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