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Consumer Behavior of Single Young Adults

A 6 page paper discussing the qualities of single adults under the age of 25. The upcoming generations of consumers have been difficult for marketers to understand, and therefore to predict. To further complicate the shift away from the baby boomers, there are in essence two other generations following, Generation X and Generation Y. Those who are adults now share many of the same characteristics. Primary among them appears to be a propensity for boredom and a disdain of image. Bibliography lists 6 sources.

Filename: KSconsum.wps

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