Free Research Paper The ‘Global Face’ of the NBA: The National Basketball Association and its Global Marketing Plan

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The ‘Global Face’ of the NBA: The National Basketball Association and its Global Marketing Plan

A 7 page paper which examines the NBA’s globalization efforts, which includes information on some of the league’s foreign players and the proposed European franchise. Bibliography lists 7 sources.

Filename: TGnbaglobl.rtf

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