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Marketing Trainers
This 11 page paper looks at the market for trainers or sports shoes, considers the motivation of the buyers how consumers may the decision to make a outraces and considers what impact this will have on the way marketing should be undertaken by companies in this sector. The paper uses examples from Nike, Reebok and Adidas to illustrate the points raised and show how marketing may be most effective in appealing to the buyers in this market. The bibliography cites 10 sources.
Filename: TEtrainers.rtf
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