Free Research Paper Creating a New Line of Athletic Shoes

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Creating a New Line of Athletic Shoes

A 6 page marketing plan for a new line of athletic shoes. The explosion of involvement of women in both organized and casual sports is a trend that the established brands missed along the way; Nike at least now is working to rectify its slight of women. This provides an opportunity for a totally new brand and company, one that can provide styles for all feet but highlight women’s lines. The base product will be a new running shoe. Bibliography lists 5 sources.

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