Hospitality’s Influence in Driving Consumer Changes
An 11 page paper addressing two questions: How important is marketing in the international hospitality industry in terms of creating trends? Have international hospitality organizations responded to or created global trends? Marketers obviously would like to believe that they have been able to affect the travel decisions of both the global consumer and the euro consumer, but the effects of recession and terrorism work to dilute their claims. This paper traces the course of broad economic development during the prosperous decade of the 1990s; its influence in increasing international travel; and the responsibility of the effects of recession and terrorism in placing intense financial pressure on the international hospitality industry. Bibliography lists 8 sources.
Filename: KShotelGloEuro.rtf
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