Pricing Venues: Microsoft® Keyboard
A 5 page paper discussing pricing strategies for Microsoft’s ergonomic keyboard, the Natural® Pro, discussing list-, street- and in-between pricing. The bottom line is that the mix of pricing strategies to different types of retailers provides Microsoft with the broadest range of customers served and therefore the highest volume it can manage in sales of its ergonomic keyboard. Every conceivable business or consumer need is met in at least one avenue; sometimes consumers can find comparable prices in more than one approach. Maintaining an artificially high list price and refusing to discount it for any reason allows Microsoft to manufacture and market the item in great volume without devoting more than only minimal resources to selling it. Bibliography lists 4 sources.
Filename: KSmktgKeybrd.rtf
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