Free Research Paper Using Sporting Events as a Marketing Tool

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Using Sporting Events as a Marketing Tool

This 5 page paper looks at the marketing strategy of advertising at sporting events. There is a focus on the Super Bowl, but there are other sporting events noted. Several companies are discussed including Heineken, Sealy, Monster.com and Hotjobs.com. Bibliography lists 6 sources.

Filename: SA145spt.rtf

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