Free Research Paper Strategic Marketing: Consumer vs. Industrial

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Strategic Marketing: Consumer vs. Industrial

12 pages in length. A strategic marketing question which astute business people will want to ask themselves is how does the buying process for industrial products differ from that for consumer products? Is the decision making unit concept and buying decision process equally applicable to both, or does it differ? And if it differs, in what way? This is the topic of discussion in this paper. Bibliography lists 13 sources.

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