Free Research Paper Competing With the Superstores: Strategies for the Small Retail Operation

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Competing With the Superstores: Strategies for the Small Retail Operation

A 5 page discussion of the competitive dilemma faced by small retail operations at the hands of Superstores. Presents a competitive strategy which involves dispelling the myths of Superstore advantages. Presents actual examples from the retail world and concludes that carefully analyzing the competition, remaining as competitive as possible in price, and devoting personalized attention to customers, the small retail operation can expect to not only retain its customers but to gain more. Bibliogrphy lists 4 sources.

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